EFFECTS OF USER COMMUNITY SENSING CAPABILITY IN DIGITAL PRODUCT INNOVATION: EVIDENCE FROM THE VIDEO GAME INDUSTRY

Digital technology continues to extend the co-creative role of users and user communities as sources innovation-conducive knowledge. While potential in this context is well established, little known about capabilities needed successfully manage interface with virtual communities. The paper investigates User Community Sensing (UCS) capability a measure firms’ ability anticipate changes opportunities for innovation by interfacing relevant Based on existing research data from 173 product projects, study employs structural equation modelling test hypothesised effects performance speed. results indicate that UCS affects positively indirectly increasing knowledge but has no significant effect As contributing literature management, number implications practitioners.